Private family archives
Every photograph. Every voice. Kept.
Not a feed. Not a folder in the cloud. A place your family keeps for good, the photographs from every wedding and christening and birthday, the people in them named, and underneath each one the memory that goes with it, written or spoken in their own voice. Guests add their pictures from a card on the table. Nobody else ever sees in.
Their voices, kept
Under any photograph, anyone in the family can leave a memory, written, or recorded. Your mother, talking about her own wedding photographs. Nothing else does this.
Read moreA tree that's actually yours
Everyone who appears in a photograph, whether or not they ever sign in. Click a name and see every picture of them. Grandparents, godparents, the dog.
Read moreEvery occasion, gathered
A page for the day at its own address, and a card on each table. Seventy guests, one place, nothing to install. It's still there in ten years.
Read moreWhat it looks like
A photograph. The people in it, named. And underneath, a voice.
That is the whole product, on one page. Everything else, the occasions, the tree, the cards on the tables, exists to fill pages like this one, for as long as the family lasts.
The first dance. Somebody’s phone, somebody’s shoulder.
Added by Priya · Helen’s 80th
Helen in her own voice
12 March 2026
0:41Tom
14 March 2026
She made me practise for a fortnight and still trod on my foot at the end. Best night of my life.
How it works
- 01
Start with an occasion
A wedding, a christening, an eightieth. One page at its own address, when, where, what to wear, with a card for every table. Guests scan it and add what they took, on the day, with nothing to install.
- 02
It becomes the first chapter
Everything they added is already in your archive. Name who's in each picture. Add a memory underneath, written, or in your own voice. The event page doesn't disappear; it's where the story starts.
- 03
Keep going, for years
Every occasion after that adds a chapter. The tree grows. Grandparents talk about their own wedding photographs. In twenty years your grandchildren open a page and hear a voice.
What it costs
Less than the photographer’s second shooter. Kept for longer.
An occasion
$59.99
paid once
For a wedding, christening, birthday, any day worth keeping.
- Its own page and address
- Cards for every table, with the code
- Guests add photographs, video and voices, no account
- Your family archive, kept, with 20 GB of space
- Nothing else to pay
Want to keep adding to it afterwards? That is $4.99 a month, and nothing more to set up: your occasion already covered it.
Most families start here
A living archive
$49.99
to open it, then $4.99 a month
Start without an occasion, and keep adding for as long as you like.
- Every occasion, every photograph, every voice
- The family tree, people who never had an account included
- 100 GB of space, about 80,000 photographs, or five hours of 4K video
- More space in 100 GB steps, $2.99 a month each
- Export everything, any time. Never deleted for non-payment.
If you are not starting with a day
Nothing sold
No advertising, nothing about you sold, no AI trained on your photographs.
Never deleted
If you stop paying, the archive becomes read-only. It is never deleted for non-payment.
Yours to take
Export all of it, any time, every original file in ordinary formats.
Full means paused
When an archive is full, new uploads pause until space is added. Nothing already in it is touched.
Prices in US dollars. How we keep it safe.
Why this exists
It began as one family’s archive, built for a son’s wedding in Crete and named after an old Xbox password. It turned out to be the thing every family needs and nobody has, not a feed, not a cloud folder, but a place that’s theirs, that outlasts phones and accounts and the people in the pictures. The family still uses it every week.
Common questions
- What is To Keep Safe?
- To Keep Safe is a private family archive for photographs, video and voices. One family keeps everything in one place, at their own web address, and decides exactly who can see it.
- Who can see our archive?
- Only the people your family invites. Every archive is private by default, on its own subdomain, and is never public or indexed by search engines.
- How much does it cost?
- An occasion is $59.99, paid once: the page, the table cards, guest uploads and the family archive that keeps everything, with 20 GB of space. Keeping the archive open to new photographs, video and voices afterwards is $4.99 a month, with 100 GB of space, and your occasion has already paid for the setting up. Opening an archive without an occasion is $49.99 first. More space is $2.99 a month for each 100 GB.
- What happens if we stop paying?
- The archive becomes read-only. It is never deleted for non-payment, and you can export everything in it at any time.
- Can guests add photos without an account?
- Yes. At an occasion, guests scan the card on their table and add the photographs and video they took, with nothing to install and no account to create.
By invitation, for now
Tell us about your occasion
We’re opening slowly, one family at a time, so that every one of them gets looked after. Leave your name and we’ll be in touch.